Why nothing does?

I'm often (always) asked why I called my company 'nothing does' and to save repeating myself yet again I thought I'd just post this to clear the whole matter up.

When it came to naming my company it was like naming a child; what will it be abbreviated to? What will be its nickname? The same level of thought that I employed to name my children went into naming my company.

I wanted something cool, something different and most importantly something that could 'roll out'. I also wanted to give the whole thing a feeling of 'if you don't get it then you ain't cool', a cult feel. I wanted a company that was seen as THE company to work with. Not because of a heritage borne through the boom of the eighties or because they were the biggest around at the time, but because they were smart, sharp and really understood what was down right cool. I went through a whole host of names to try and focus what we were about and what we did but in the end I though: "stuff it" and named the company from the last line of my favourite poem. I'm not going to spoon feed you and tell you what that is; you can do a bit of 'googling' and find out for yourself. But in the end it seemed right. It had the right balance of intrigue and questioning and the scope to be 'rolled out': nothing, something, everything. Does, do, did etc.

I'm still here trying to create the cult I always wanted and I know I will get there because..........if I do nothing, nothing does.