Small Business, Small Mind

'Isn't branding just for big companies?'

This was the question I was recently asked and it is true that large companies spend vast amounts of money on their respective brand and it's also true that branding is a multi million pound industry. However that doesn't mean that it's only the global companies who should take branding seriously. Or equally that it isn't just as important for the smaller companies. In fact it could be argued that due to the huge competition within the S.M.E. arena (sorry about the acronym, you have permission to hit me with a big stick) that branding and brand position are actually more valuable for the smaller business.

It doesn't have to cost you your whole marketing budget for the next five years or even swallow up huge chunks of your time. Done properly it's actually a fun and interesting venture that can and will help you and your company stand out in a crowded marketplace and give you a huge advantage over your competition.

So go and stick one in the eye of the global giants and get branded like the big boys.