Well 10 would be too obvious and at nothing does we like to do something different.
Communicate what you want to be and how you want your customers to think you are. And then believe it 100%
Your brand is your company's personality. Make sure your personality is right for you and your company.
Love it and live it! Embrace your brand and eat, sleep, drink, shower, shave and sh** it.
It does mean THAT much.
Ensure all your staff understand, and more importantly are proud of the brand they work for.
Your brand should be in everything: The way you answer the phone, send emails and the pictures on your (branded) walls. It all speaks volumes about your brand. (See point 3).
Review it. Brands do (and should) evolve. Customers and climates change and your brand should adapt to your business changes.
Less is more. Don't over egg it with mixed messages. Focus on what makes you and your brand unique.
Create a cult. Getting people to fall in love with and express loyalty to your brand is the holy grail.
If it ain't working change it. Don't carry on with something that doesn't express your company, this will only damage your business.
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