what do you say?

We are all guilty of this, we spend so much time focusing on what we do we forget to think about what we say. I'm not talking about how we answer the phone here but what we say visually to our clients and customers. Your identity speaks volumes about who you are, what you do and who you do it for, even before you have had a chance to open your mouth, introduce yourself and deliver your well rehearsed pitch.

It's highly unlikely that when you meet a potential new customer that nothing visual is presented to them, even if it's just a business card. They even may have had brochures or catalogues prior to the meeting and they are even more likely to have had a good poke around your website. After just a quick glance at any of this material their mind has been made up. The customer now has in his head thoughts about your company, it's services and most importantly your quality, and chances are, if he now wants to use your services/products.

But the vital thing here is that none of this is out of your control. You can communicate your business effectively and quickly if you are prepared to invest a little time is finding out just what you want to say. It is then reasonably straight forward to bring all your visual communications in line with this! It's not alchemy of any kind as some design agencies might imply (they do this so they feel exalted), like most marketing, it's common sense!

So give it a go. Does your identity say who you are, what you do, who you do it for and for how much?